Public Health Data & Real-World Outcomes
- Reginald Swift
- Oct 7
- 3 min read
Transforming healthcare insights into population-level outcomes.
Aligning Public Health Data with Real-World Impact
At Rubix LS, we see public health data as a blueprint for building health futures without glaring gaps.
We use real-world evidence (RWE) to go beyond clinical trial boundaries, capturing patterns, barriers, and outcomes that often go unseen in traditional research environments. Our teams translate public health data into models that not only track disparities but guide investments and interventions that correct them.
Through partnerships with federal agencies, health systems, and community-based organizations, Rubix LS helps unlock the true power of public health data. This supports informed, agile decisions that drive measurable population health impact.
Whether it’s predicting emerging trends or evaluating long-term interventions, we provide the insights needed to act with purpose and precision.
What We Mean by Public Health Data & Real-World Outcomes
This work sits at the intersection of science, infrastructure, and access.
Public health data includes everything from claims databases to social determinants of health (SDoH), community health indicators, and de-identified electronic medical records (EMRs). But too often, this data is siloed, outdated, or too narrowly applied.
Rubix LS connects the dots—standardizing, integrating, and contextualizing data to reflect what’s happening on the ground.
We define real-world outcomes as population-level health impacts driven by actual, not idealized, conditions. These are the outcomes that occur after the controlled environments of clinical trials—when interventions meet complexity.
Our real-world data strategies are designed to:
Inform program design and policy decisions
Reduce health disparities across geography, race, and socioeconomic status
Guide CROs and sponsors in shaping more relevant research endpoints
Support ROI models for value-based care and public sector investments
Core Pillars of Our Approach
Strategy in Action: Use Cases
A global CRO seeking RWE frameworks to supplement trial endpoints in high-disparity populations
A government partner seeking predictive analytics to shape long-term investment in high-risk, high-need communities
A sponsor needing consistent measurement across multi-country sites to support outcomes-based reimbursement
Why It Matters
Health data alone isn’t enough. Without context, structure, and purpose, public health data can reinforce the inequities we’re hoping to fix.
Real-world outcomes offer a clearer view of what works—and for whom. They bring science and systems closer to the lived experience of patients and populations.
By shifting from idealized evidence to applied insight, organizations can:
Strengthen reimbursement models with meaningful RWE
Reduce waste by targeting interventions where they’re most needed
Build trust through transparent, population-aligned reporting
Deliver results that matter outside the lab or trial setting
Strategic Focus Areas
We apply our public health data strategy across sectors and geographies, including:
Each engagement includes customized data models aligned to client goals and community priorities.
What This Looks Like in Action
When patient data reflects the real world, so do the outcomes. In one recent project, Rubix LS supported a sponsor in redesigning a decentralized trial for diverse populations using the Trident Model.
The result was a 25% improvement in trial retention by engaging participants from historically underrepresented communities and designing a more inclusive protocol.
Other real-world outcomes include:
Increasing RWE submission acceptance for global Phase 4 trials
Improving equity-based prioritization in emergency preparedness planning
Creating dashboards that track impact of SDoH-aligned interventions in real time
Training cross-agency teams on how to interpret and act on complex health data
Why Rubix LS
Rubix LS combines systems thinking with deep scientific rigor.
We understand the data ecosystem—from federal agencies to frontline health workers—and we know how to build bridges across it.
As The Health Outcomes Architect Company, we design strategies that unlock the full value of public health data and real-world evidence.
We don’t just analyze trends—we help shape them.
Ready to Make Real-World Outcomes Real?
Whether you’re a federal agency, research sponsor, CRO, or public health system, Rubix LS can help you build an outcomes-based data strategy that delivers clarity, equity, and impact.
