Creating a biotech company has always presented challenges. Creating a biotech company in an area where it's not usually focused on innovation, presents a next level of challenges that requires specific vision to bring opportunities to life. Lawrence has long been regarded as an economical distressed city with many opportunities that require diligence to overcome. Reginald Swift, saw this as an opportunity in Lawrence, stemmed from its history in the 1900s to revitalize more in the city of Lawrence.
See the video snippet, in which he discusses why he decided to situate in Lawrence, and how the company is moving in the direction to build the city as a biotech hub.